Google TV - A logical next step
Recently, Google announced Google TV. To me, this is the logical next step. The rapid growth of YouTube and the success of Netflix's streaming content services demonstrate that consumers like the idea of watching content on demand via the web.
Watch the short video below and then we'll continue:
Will Google's announcement be a killer to traditional providers such as Cable TV, IPTV and Dish providers?
No.
Why? Because if you watch the video closely, you'll notice that the search results from Google will include traditional programming.
But, I believe this also signals a shift in how programming will be viewed. Consumers are becoming more and more content oriented instead of schedule oriented. Except for news, sporting events, concerts and the like, there is no need for programming to follow a specific schedule.
Personally, I have Netflix and love their streaming service. We have it set up to go directly to our TV from our Bluray player. This Google development just seems to take that model a step further. Now Google will provide consumers with search results across the gamut of providers (traditional, Netflix, Youtube, web sites, etc). Then the consumer will decide how and when they will enjoy the programming
Traditional providers need to recognize this shift and leverage it to their benefit.



